Case Study: Pottery Barn streamlines website content management with Airtable

Pottery Barn, BlackRock & Riot Games talk Connected Apps at ALF

Pottery Barn used Airtable to help manage the massive amount of content behind its website, with 40,000 pages of products updated each season. The team faced the challenge of keeping pages, assets, and copy organized across a complex workflow while staying focused on the customer experience.

Using Airtable’s Connected Apps Platform, Pottery Barn centralized creative services work and kept website content in one connected system. This helped the team reduce fragmentation and spend more time reviewing products from the customer’s point of view, supporting faster coordination across teams and better content management at scale.

Pottery Barn

Angela Williams

Director of Creative Services