Case Study: MGA Entertainment slashes creative brief processing time with Airtable

MGA Entertainment slashes creative brief processing time by 60% with Airtable

MGA Entertainment, a leading global toymaker, faced significant challenges in managing its marketing operations. Following a reorganization, the company struggled with a lack of centralized collaboration and visibility, making it difficult for teams to align on campaigns and find specific assets among tens of thousands of files. Their process for handling unstructured creative briefs was particularly inefficient, slowing down project managers and hindering their ability to respond quickly. To address these obstacles, MGA turned to Airtable for a solution.

By implementing Airtable's AI-powered platform, MGA Entertainment streamlined its creative services workflows. Airtable automated key processes, such as breaking down complex creative briefs into separate tasks and using AI agents to instantly find marketing assets, reducing search times from hours to seconds. This solution resulted in a 60% reduction in creative brief processing time, provided real-time campaign dashboards for executives, and enabled the management of over 40,000 marketing assets with greater clarity and speed.

MGA Entertainment