Case Study: Vimeo consolidates tools and builds custom apps with Airtable

How Vimeo consolidated tools and created fully custom apps

Vimeo, the video platform used by creative professionals, businesses, and organizations worldwide, needed a better way to support its fast-growing customer experience operations. The team was dealing with tool sprawl, fragmented data, and inefficient “swivel chair” workflows across multiple systems, making it harder to deliver a consistent customer experience and control costs.

Using Airtable, Vimeo built a central hub for customer experience operations and a series of fully custom apps tailored to its workflows. Airtable connected seven teams and consolidated more than 15 separate workflows that had previously required up to seven different tools, helping Vimeo standardize processes, improve coordination, and cut costs while delivering greater operational efficiency and ROI.

Vimeo

Kristen Kampetis

Director of Customer Experience Operations