Case Study: The Knot Worldwide improves goal setting and OKR tracking with Airtable

How The Knot Worldwide transformed goal setting and OKR tracking

The Knot Worldwide, a global life-stage technology company, needed a better way to set goals, track OKRs, and improve campaign planning as it faced aggressive growth targets. Its revenue operations team was relying on a complex spreadsheet model that was time-consuming to build and maintain, while leaders needed greater visibility and accountability across teams. To solve this, the company turned to Airtable.

Using Airtable, The Knot Worldwide built a connected app ecosystem that linked goals, programs, workstreams, and tasks across six teams and more than 200 employees. The solution gave each team customized views while rolling up progress into an organization-wide dashboard, improving visibility into goal attainment, bandwidth, and project health. With Airtable, 100% of workstreams were attached to company goals, and leaders gained better insight into progress and accountability across the business.

The Knot Worldwide

Michelle Loizeaux

Director of Revenue Operations