Case Study: Red Bull Media House achieves global content scale and a unified production pipeline with Airtable

How Red Bull Media House tells stories at a global scale

Red Bull Media House, the global multi‑platform media company behind more than 1,250 events per year and content distributed in 170+ countries (in 36 languages), needed a single source of truth to plan, produce, and distribute time‑sensitive content across dozens of channels and hundreds of contributors. To solve this, Red Bull Media House turned to Airtable to build a global creative production pipeline that could centralize project, asset, and campaign data.

Airtable implemented a single base with three core tables (projects, assets, campaigns) that now serves as the organization’s command center—used by social teams, live production crews, and local offices worldwide. The result: silos of email and scattered docs were replaced by a trusted source of information, cross‑team collaboration became faster, planning accuracy and transparency improved, and teams report saving time that they now spend on creative work—enabling Airtable to support Red Bull Media House’s production of 1,250+ events annually across 170+ countries.

Red Bull Media House