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Case Study: Pali Hawaii Sandals achieves scalable ecommerce growth and operational efficiency with Airtable
A Airtable Case Study
How Pali Hawaii Sandals built an ecommerce business to scale
Pali Hawaii Sandals, distributed by D&T Distribution, Inc., needed to scale its ecommerce and distribution operations while eliminating slow, manual customer data entry that was blocking growth. CEO Ryan Meehan chose Airtable as the company’s central system to modernize onboarding, organize business data, and serve as a single source of truth.
Meehan used Airtable to embed customer forms on the website, populate bases that map to TradeGecko for easy CSV uploads, and connect workflows via Zapier to MailChimp and Xero; Airtable Blocks power real‑time dashboards on warehouse TVs. Airtable eliminated days of manual entry, prevented shipping errors by having customers enter their own addresses, automated invoicing and outreach, and gave the team the visibility and efficiency to scale distribution and improve the bottom line.
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Pali Hawaii Sandals
Ryan Meehan
Pali Hawaii Sandals