Case Study: Koru Kids achieves streamlined nanny recruitment and higher response rates with Airtable

How Koru Kids is solving the hard problems of childcare

Koru Kids, founded by Rachel Carrell to solve the broken childcare market, faced the challenge of recruiting, vetting, training, and matching high-quality nannies while keeping everything organized and trustworthy. The startup needed a flexible operations tool and turned to Airtable to capture applications, track rigorous screening steps, and coordinate multiple teams across the end-to-end childcare process.

Using Airtable — including forms, separate team bases and views, and the Send SMS block — Koru Kids built a centralized recruitment and vetting system that pre-populates records, enforces a strict screening workflow (under 10% of applicants pass), and boosts candidate and family engagement via SMS outreach. The result is a searchable database of more than a thousand nannies and thousands of family records, significantly higher response rates and faster matching, and a scalable platform Koru Kids plans to keep using with Airtable as it grows.

Koru Kids

Rachel Carrell

Founder & Chief Executive Officer