Case Study: DPG Media achieves 500% increase in subscription revenue with Airtable

How integrated workflows and data are fueling growth

DPG Media, a major media and publishing group in Belgium and the Netherlands, used Airtable to improve its conversion rate optimization (CRO) workflows. The team needed a better way to manage experiments, analyze results, and collaborate across multiple siloed tools, as their existing setup was limiting the number of tests they could run and slowing revenue growth.

With Airtable, DPG Media centralized data and workflows into one app, quickly migrating 60 existing experiments and enabling five CRO groups to work together more effectively. The company increased its annual experiment volume from 60 to 300, driving a 500% increase in research output and more than £22 million in total business impact, including a single experiment that lifted annual subscription revenue by more than £1 million.

DPG Media

Joshua Kreuger

CRO Manager