Case Study: HubSpot achieves 30 hours/week time savings in product management with Airtable

How HubSpot Academy saves 30 hours each week

HubSpot’s learning arm, HubSpot Academy, struggled to manage hundreds of videos and thousands of documents using Google Docs, which buried key information in thousands of rows and led to missed deadlines and inefficiency. Principal Program Strategist Julien Clement needed better visibility and a more flexible way to coordinate dependent activities across internal and external teams, so his manager directed them to Airtable.

Airtable delivered a single, cloud-collaborative platform with customized views, tagging, formulas and progress indicators that let each team focus on relevant tasks and track project pacing. By building a tailored workflow in Airtable, HubSpot reclaimed time and accuracy—saving 30 hours per week on product management and roughly 300 hours of manual data-entry within the first few months—while reducing missed deadlines and enabling more scientific product management.

HubSpot

Julien Clement

Principal Program Strategist