Case Study: HearstMade streamlines creative operations with Airtable

How HearstMade Evolved its Operations with Airtable

HearstMade, the branded content hub within HearstMagazines, needed a better way to manage its creative intake, pre-sale tracking, and time management processes as its campaigns and product roadmaps became more complex. Using Airtable, Creative Operations Director Jolie Greenstone set out to create more structure, personalization, and efficiency across the team’s workflows.

With Airtable, HearstMade built a pre-sale tracking system, print pricing estimator, and daily time-tracking process, all connected through forms, formulas, automations, base syncing, and native Salesforce integration. Airtable automatically generates creative estimates and emails requestors, prompts staff to log hours, and gives the team real-time visibility into workload and pipeline, helping HearstMade advocate for additional headcount and significantly increase efficiency.

HearstMade

Jolie Greenstone

Creative Operations Director