Case Study: Dropbox increases blog traffic by 30% with Airtable

How Dropbox increased blog traffic by 30%

Dropbox used Airtable to help its content team manage a major rebrand for HelloSign, now Dropbox Sign, while supporting three content organizations under one roof. The team was facing a three-month backlog, fragmented processes across Slack, Jira, email, spreadsheets, and Google Docs, and no reliable way to track content production or keep messaging consistent.

With Airtable, Dropbox built a content tracker app, a comprehensive content library, and a redesigned intake process for content requests. Airtable also automated status updates and weekly digests, helping the team work faster and more collaboratively; as a result, Dropbox produced blogs three times faster and increased blog traffic by 30% in the last three months.

Dropbox

Cory Shrecengost

Content Producer