Case Study: Boiler Room achieves global reach and streamlined event production with Airtable

How Boiler Room uses Airtable to highlight undiscovered artists

Boiler Room, a London‑based music streaming platform that reaches a global audience, needed a way for its small, multi‑disciplinary team to manage hundreds of live events and social channels without information silos. Previously reliant on spreadsheets and docs, the team faced misaligned data, missing information and potential risks to brand integrity and safety. Boiler Room turned to Airtable to centralize workflows and coordinate everything from budgets and logistics to marketing and social publishing.

Airtable’s solution—using forms, unique project codes, shared records, filtered views, kanban and calendar layouts—lets each team track an event from inception to completion in a single source of truth. The change enabled Boiler Room to run up to seven social channels, support 4K+ performances across 150+ countries, and reach hundreds of millions of people (283M reach; 11M monthly views), while simplifying workflows, reducing information loss and freeing the small team to do more without scaling staff—thanks to Airtable.

Boiler Room

Larry Gale

Head of Live Production