Case Study: TIME Magazine streamlines production workflows and accelerates invoice payments with Airtable

How an iconic media company works smarter, not harder

Time Magazine, a century-old media brand reaching more than 19.5 million print readers and ~50 million monthly digital visitors, faced inefficient, manual workflows across its 15-person video production team. Tasks like budgeting, invoicing, production logistics, inventory tracking, and freelancer management relied on spreadsheets and ad-hoc tools, producing redundant data entry, up-to-three-month invoice cycles, and limited visibility for stakeholders—so they turned to Airtable to centralize and modernize operations.

Airtable delivered a flexible framework and automated workflows that replaced Excel/Sheets/Trello with synced views, budget tracking by project/vendor/timeframe, and automated email alerts when invoice status or payment dates change. As a result, Time Magazine eliminated recurring vendor payment inquiries, gained real-time budget visibility (reducing manual reporting and canceling standing meetings), and realized significant cost and time savings—outcomes enabled and supported throughout implementation by Airtable’s Customer Success team.

Time Magazine

Erica Solano

Time Magazine