Case Study: Baker Hughes achieves streamlined, data-driven communications for its energy transition with Airtable

How a more than 100-year-old company drives transformation

Baker Hughes, a more-than-100-year-old energy technology company undergoing a major Energy Transition and committed to net‑zero operating emissions by 2050, faced the challenge of coordinating communications across 55,000 employees in 120 countries without creating “white noise.” The Communications team needed a digital way to choreograph dozens of rolling changes and moved from fragmented tools and PowerPoint decks to using Airtable as their centralized platform.

Airtable became the team’s single source of truth—starting as a digital calendar and expanding to project management, customer communications, external affairs, social media, and ops—with cloud-based, personalized views that let leaders see real-time data for stakeholders and the CEO. The platform cut redundant workflows (previously meetings spent up to 55 of 60 minutes sharing individual plans), freed time for strategic storytelling, built greater executive trust, and helped Baker Hughes meet its communications goals—results the company describes as exponential impact thanks to Airtable.

Baker Hughes

Stephanie Hartgrove

Vice President of Global Communications