Case Study: Hearst Magazines achieves a unified global publishing ecosystem and faster publishing at scale with Airtable

How a media empire connects its global operations

Hearst, the global media company behind brands like Cosmopolitan and Esquire, faced the challenge of merging product teams across web, magazine, and subscription management while lacking a single hub for rapidly changing roadmaps and cross‑property analytics. To solve that, Hearst turned to Airtable and its customizable platform to unite disparate teams and data flows into one place.

Using Airtable, Hearst built a living product roadmap, an onboarding/reorg app, and a global publishing ecosystem that ties metadata and Google Analytics into a single source of truth. Airtable’s flexible views and APIs helped the 300+ person product team collaborate worldwide, speed up publishing at scale, integrate acquisitions seamlessly, and drive measurable gains in views, shares, audience and ad sales.

Hearst

Vlad Stojkovski

Product Director, Incubation