Case Study: Cut.com achieves more time to be creative with Airtable

How a media company gets more time to be creative

Cut.com, a distributed media brand behind the Cut.com and HiHo channels, was struggling with fragmented production workflows — ideas in spreadsheets, schedules in shared calendars, and no real checklist — which led to errors like wrong titles or thumbnails and dropped tasks. To fix this, Cut.com turned to Airtable to centralize its production tracking and make sure nothing gets forgotten.

Airtable provided a single, linked database with checkbox fields, forms and time‑tracking that covers idea greenlights, casting, shooting, post‑production and distribution. Using Airtable improved cross‑team communication and visibility, reduced mishaps, enabled Cut.com to estimate editing time and anticipate costs, and automated tasks like invoices and casting, freeing the team to spend more time being creative.

Cut.com

Chris Rudy

Chief Strategy Officer