Case Study: Equinox achieves a scalable virtual fitness app and streamlined content production with Airtable

How a fitness empire pivoted to help people stay fit from home

Equinox faced the sudden challenge of launching Equinox+ — a cinema-quality virtual fitness app with live and on-demand classes, new schedules, and on-camera instructors — just as COVID-19 shuttered gyms and production facilities. To meet that deadline and pivot from a planned hybrid model to a fully digital offering, Equinox turned to Airtable for help.

Airtable implemented a content-production solution that let Equinox track, measure, and optimize every step of its supply chain, automating operations and freeing staff to focus on creative work. As a result, Airtable helped Equinox deliver a steady stream of new online classes, make more data-driven decisions, and turn a pandemic-era trial into a sustainable virtual fitness service.

Equinox

Josh Rappaport

Director of Post Production and Publishing