Case Study: Highspot achieves streamlined product planning and cross-team alignment with Airtable

Highspot strikes a balance between structure and flexibility

Highspot, a sales enablement platform with roughly 900 employees and a rapidly growing Product organization, needed a better way to track its product roadmap and strategic initiatives. Before adopting Airtable, planning lived in Google Sheets and meetings, which made it hard to plan multiple releases, onboard new team members, and give stakeholders clear visibility into progress.

Highspot built a flexible system in Airtable—using personalized views, linked records, and a scoring/status system—to create a single source of truth for features, goals, and go-to-market readiness. Airtable enabled faster iteration, reduced manual duplication, improved executive and partner visibility into releases, and scaled with the team as the Product org doubled or tripled year over year, making planning and customer communications more reliable.

Highspot

Devon Bennetts

Senior Director of Engineering Operations