Case Study: Gumroad streamlines creator and partnership management with Airtable

Gumroad helps creators share and inspire with Airtable

Gumroad, a platform that helps thousands of creators sell directly to their audiences, needed a more flexible CRM to support its relationship- and partnership-driven business development work. After finding existing CRMs inflexible, Gumroad turned to Airtable and built a custom CRM base and workflow that matched how their team actually works.

Using Airtable, Gumroad’s business development team tracks individual creator deals and larger partnerships, links contacts to deals, monitors last-contact dates, assigns follow-ups, and shares internal notes — all in one adaptable system. Airtable’s solution has helped Gumroad manage outreach more effectively and reach more creators so those creators can, in turn, reach their audiences.

Gumroad

Ryan Delk

Head of Business Development