Case Study: Equinox achieves 400% faster publishing of fitness classes with Airtable

Equinox publishes content 400% faster with Airtable

Equinox Media faced a fast-moving launch and scaling challenge for its Equinox+ app: teams were juggling spreadsheets and docs, remote work amplified manual errors, and the company needed a reliable content workflow to launch and grow digital fitness offerings. Equinox adopted Airtable to organize content across brands and people, aiming to replace error-prone processes with a unified system.

Using Airtable, Equinox built brand-specific bases with personalized views, established a single source of truth, and used Base sync plus custom APIs to push content into Contentful—while collaborating with Airtable’s Customer Success team. The Airtable-powered workflow connected 200 people across eight teams and enabled Equinox to publish 400% faster, scale from 50 classes in six months to 50 classes per week, increase unique weekly classes by 600%, and grow on-demand content from 149 to about 4,500 classes.

Equinox

Lindsey Puccio

Product Manager