Case Study: DEPT boosts global creative operations and productivity with Airtable

DEPT unifies data and accelerates work with AI

DEPT, a global creative and marketing services agency, was struggling to manage 120+ shoots a year across 30+ locations and a distributed team using disconnected tools like Slack and spreadsheets. This made it difficult to track project progress, budgets, approvals, assets, and feedback efficiently.

With Airtable, DEPT centralized production workflows into a single source of truth and used AI to automate tasks like influencer casting, contracts, and approvals. Airtable helped cut influencer selection turnaround from days to minutes, reduced manual work, improved team productivity and morale, and gave DEPT a more scalable way to manage global creative operations.

DEPT

Toby Baker

Production Director