Case Study: Thesis cuts costs and boosts efficiency with Airtable

Creative agency streamlines operations, cutting costs by 12%

Thesis, a digital marketing agency in Portland, Oregon, needed a better way to support fast-paced, high-volume creative work as it scaled for major clients. Its existing stack of separate tools for time tracking, project management, financial reporting, and collaboration created inefficiencies, slowed teamwork, and made it harder to keep operations aligned. Airtable was chosen as the platform to replace this fragmented setup with a more flexible, custom approach.

Using Airtable, Thesis built a connected system called ORDR to centralize project data, time tracking, finance, planning, and reporting in one place. The result was over 200 automations, 500,000+ hours tracked across 3,500 projects, 3,000+ hours saved annually, and a 12% reduction in operating costs in the first year. Airtable helped Thesis streamline communication, improve visibility, and reallocate resources toward higher-value work.

Thesis

Molly Leaf

Head of Operations