Case Study: BlackRock achieves faster cross-team collaboration with Airtable

BlackRock drives faster cross-team collaboration with Airtable

BlackRock, a global financial services firm, needed a better way to keep its Aladdin Wealth™ teams aligned as they managed product roadmaps, releases, client communications, and feedback across a distributed organization. Before using Airtable, information was scattered across wikis, email, chat, and spreadsheets, making it difficult to quickly understand project status and keep internal stakeholders informed.

Using Airtable’s Connected Apps Platform™, BlackRock built an internal collaboration and communication app to centralize product updates, task tracking, launch readiness, and client feedback. The solution improved access controls, reduced ad hoc meetings, and freed up about 580 hours per month, including roughly 80 hours a week for product marketing. BlackRock also reported faster time-to-market, including 2x faster deployment of new features to clients, and connected more than 300 global team members.

BlackRock

Dan Cunningham

Senior Director of Product Management for Aladdin Wealth