Case Study: Pepsi achieves secure, streamlined notarizations of hundreds of fan photo releases for the Super Bowl Halftime Show with airSlate SignNow

When Pepsi Needed Notarizations for the SuperBowl Halftime Show, They Scored with SignNow

PepsiCo partnered with Mekanism to incorporate fan-submitted photos into the 2013 Super Bowl Halftime Show, but faced a logistical challenge: securely collecting notarized affidavits from hundreds of photo submitters nationwide without the impracticality of paper forms, and making photo submission simple for fans.

They chose SignNow’s online notarization solution, distributing a single link that let submitters complete notarizations via computer and webcam with no scheduling required. The process ran entirely in the cloud, was easy to track and manage (including expiring links after 72 hours), and delivered hundreds of secure, verifiable notarizations—making the campaign legally sound and operationally feasible.

Pepsi

Andrea Harrison

Digital Brand Director