Case Study: PennyBooks.io achieves GDPR-compliant, branded and automated eSigning for digital accounting with airSlate SignNow

eSignature in digital accounting signNow for PennyBooks

PennyBooks, a London-based digital accounting firm founded by Brendon Dallas, provides bookkeeping, self-assessment, tax optimization and other services to contractors, lifestyle businesses and startups across the UK. During lockdown the firm went fully digital and needed a modern eSignature solution—its previous portal felt clunky and failed to meet four must-haves: GDPR-level security, easy (no-code) automation, custom document branding, and a user-friendly interface for all clients.

signNow delivered on each requirement: GDPR compliance (with optional password protection), Zapier-powered no-code integrations to automate onboarding and accounts finalization, seamless logo/branding on documents, and a lightweight intuitive UI. The result was streamlined workflows, stronger compliance, a polished client experience and higher satisfaction—helping PennyBooks present a consistent, professional digital brand.

PennyBooks.io

Brendon Dallas

Founder