Case Study: William Hill achieves 400% greater engagement with Airship Push Notifications

William Hill Creates a Better Betting Experience

William Hill, one of the world’s oldest and largest bookmakers with roots back to 1934 and operations in 10 U.S. states, needed to grow its user base and increase mobile revenue in a fiercely competitive, fast-paced gambling market. To make betting more immediate and relevant, the company looked to refine its mobile engagement strategy rather than rely on broad messaging.

Partnering with Airship, William Hill deployed location-based push notifications, segmentation, A/B content testing and performance analytics to deliver targeted betting opportunities and track key events like deposits and registrations. The approach drove 400% greater engagement for location-targeted messages and supported over 2.5 million app downloads, with continued work on beacons and interactive iOS push features and smooth SDK integration helping sustain growth.

William Hill

Alex Rutherford

Head of Mobile Sportsbook