Case Study: William Hill achieves 400% greater engagement with Airship mobile push notifications

William Hill boosts engagement 400% with Airship

William Hill, one of the world's most established sports betting companies, faced the challenge of growing its user base and increasing revenue in a fiercely competitive mobile gambling industry. To make its betting experience more immediate, it partnered with Airship, using their Push Notifications to drive its strategy.

Airship provided the solution, with William Hill leveraging its Segmentation, Optimal Send Time, and location-targeting features to send personalized odds updates and real-time sports alerts. The results included over 2.5 million app downloads and a 400% greater engagement with location-targeted push notifications compared to non-targeted alerts, directly driving mobile betting revenue and increased app traffic.

William Hill