Case Study: Washington Capitals achieves 300% increase in daily app visits with Airship

Washington Capitals Delivers Instant Scores, Updates To Fans

The Washington Capitals wanted to give fans real-time game updates on mobile devices and let them customize which alerts they receive—scoring plays, period ends, final scores, breaking news and more—while avoiding the time and resource burden of building an SMS-based feed and keeping the solution scalable and monetizable for future ticket, concession and fantasy features.

By implementing Urban Airship’s push messaging and automation, the Caps’ app pulls from the official league feed and delivers instant, targeted notifications via an in-app preference center. The result: over 50% of fans use the app daily during the season and daily unique visits jumped more than 300% within six months, with the platform now primed for expanded commerce and rich-media fan experiences.

Washington Capitals

Joe Dupriest

Vice President and CMO