Case Study: United States Tennis Association (USTA) boosts US Open fan engagement with Airship

USTA boosts US Open app engagement with Airship, driving 53% open rates

The United States Tennis Association (USTA) sought to enhance the fan experience for its US Open event through its mobile app. Their challenge was to implement new capabilities like micro-targeting with beacons to deliver highly relevant notifications and content, while also gaining insights into fan foot traffic and increasing partner visibility for additional revenue. They worked with vendor Airship to leverage its mobile engagement platform.

Airship's solution utilized location-based targeting with beacons to trigger personalized push notifications and Message Center content, creating a guided experience for attendees. The results included a 53% open rate for live streaming notifications and a 32% click-through rate for targeted last-minute ticket offers. The Airship implementation also successfully increased content views and drove additional partner engagement.

United States Tennis Association (USTA)