Case Study: Oregon Public Broadcasting (OPB) achieves 483% increase in live broadcast listeners with Airship

Tune-In Alerts Draw Listeners In Droves

Oregon Public Broadcasting (OPB), a leading radio, television and online news source for Oregon and Southwest Washington, wanted to make news more accessible on mobile, drive listeners into its app for key live broadcasts, and encourage audience conversation on social media.

Working with Airship, OPB used targeted push notifications to alert users to live broadcasts and public-service announcements, sending them directly into the app to listen. The strategy produced a 483% increase in users tuning into a specific live broadcast, generated immediate spikes in streaming and boosted website traffic, and informed a roadmap for in‑app messaging and deep‑link improvements.

Oregon Public Broadcasting (OPB)

Paul Loofburrow

Marketing Director