Case Study: TNT Sports boosts live viewing and fan engagement with Airship

TNT Sports boosts live viewing sessions 25% with Airship

TNT Sports, a global leader in premium sports content, faced the challenge of drawing and retaining users for its March Madness Live app amidst intense competition for attention during the major sporting event. They partnered with Airship to enhance the fan experience and drive engagement throughout the three-week tournament using a strategic push notification strategy.

Using the Airship Experience Platform, TNT Sports implemented a strategic onboarding process to secure high opt-in rates for push notifications. The solution included rich push alerts for game moments and Live Activities to display live scores on lock screens. This approach resulted in a 25% increase in live viewing sessions and twice as many app sessions from Live Activities users. Airship enabled TNT Sports to drive its most engaged audience ever and gain valuable insights for future optimizations.

TNT Sports