Case Study: The Space Cinema achieves higher app-driven sales and engagement with Airship

The Space Cinema Lifts Sales & Satisfaction by Moving to Airship

The Space Cinema is a leading Italian theater operator with 36 multiplexes, 362 screens and five of the country’s top ten grossing cinemas. Facing a predominantly offline market, the company set out to digitize the customer experience, move patrons from box-office to mobile app ticketing, and boost sales by changing how customers engage with the brand.

To do that, The Space Cinema launched mobile messaging—push notifications, in-app messaging and automation—and migrated from Accengage to Airship for stronger analytics and faster implementation. The app now reaches over 400,000 users, drives 24% higher conversions than email, earns revenue by selling targeted campaigns to distributors, and achieves a 61% push opt-in rate with implementation 5x faster than before.

The Space Cinema

Federico Saltalamacchia

CRM & Digital Marketing Manager