Case Study: Paddy Power boosts mobile betting and beats rivals with Airship push messaging

The Slots, The Bookmaker Sends An AudiencePaddy Power doubles Down and Wins Big With Push Messaging

Paddy Power, the UK’s largest bookmaker, needed a way to keep mobile customers engaged, automate score and settlement alerts, reclaim inactive players, increase multi-game play, and meet strict geolocation and age-compliance rules — all while staying quicker to market than competitors. With more than half of sports bets placed on mobile, the challenge was to deliver timely, personalized contact across the entire customer lifecycle without overwhelming users.

Partnering with Urban Airship, Paddy Power implemented push messaging with preference collection, behavior tagging, location segmentation, VIP audiences and a Push Composer for rapid campaigns. The result was immediate uplifts in conversions after pushes, higher engagement and multiple-game play, successful reactivation of dormant players, faster competitive responses, and stronger geofence- and age-based compliance across apps.

Paddy Power