Case Study: South by Southwest achieves lower credential costs and higher pass distribution with Airship Mobile Wallet

SXSW increases credentials distributed by 25% with Airship

South by Southwest (SXSW) faced a challenge with its costly and logistically complex physical guest pass program, which required coordination with vendors, printing wristbands, and on-site troubleshooting. To modernize this process and cater to its mobile-savvy audience, SXSW partnered with Airship to implement its Mobile Wallet service, aiming to reduce dependencies on physical credentials.

Using Airship Mobile Wallet, SXSW streamlined operations by allowing guests to register online and download passes directly to their phones, integrating the experience with their event app. This solution from Airship resulted in a 25% increase in total credentials distributed and a 54% decrease in overall credential costs, while also supporting the festival's sustainability goals.

South by Southwest (sxsw)