Case Study: Sprint achieves 35,000 mobile wallet downloads and under 1% uninstall rate with Airship Reach

Sprint Goes for the Goal at Copa América with Mobile Wallet

Sprint, a major sponsor of the 2016 Copa América Centenario, wanted to elevate its tournament presence with an innovative, no‑app sweepstakes that would engage soccer fans and connect entrants to Sprint’s broader offerings. The challenge was to deliver a highly visible, fast‑to‑market experience that drove both immediate excitement and longer‑term customer engagement.

Sprint used Urban Airship Reach to deliver personalized Apple Wallet and Android Pay passes—built and launched in three weeks—with dynamic match images, lock‑screen reminders, links to Sprint content and sweepstakes mechanics tied to team goals. The campaign generated more than 35,000 pass downloads, an uninstall rate under 1%, higher wallet adoption than other opt‑ins, and established a durable, low‑friction marketing channel for ongoing fan outreach.

Sprint

Luis Martinez

Digital Lead of Multicultural Marketing