Case Study: Sky News achieves faster breaking-news delivery and increased audience engagement with Airship Push Notifications

Sky News Delivers Breaking Stories Faster Than the Competition

Sky News, a 24-hour multimedia news operation in the U.K. and part of Sky Group, reaches millions across platforms and its app attracts over one million unique monthly users. To stay the fastest to break major stories and increase time spent in the app, Sky News needed a reliable, instant way to deliver breaking news.

By using Airship Push Notifications to send instant alerts and promote cross-channel viewing of live TV, Sky News drove spikes in opens, longer session times and stronger reader loyalty. The app now delivers breaking stories to over 1M monthly users faster than competitors, accounts for 29% of U.K. news alert recipients, and sees significant traffic boosts during big stories.

Sky News

Hugh Westbrook

Senior Product Owner