Case Study: Sky News delivers faster breaking news alerts with Airship

Sky News boosts app opens and reaches 29% of UK news alert recipients with Airship

Sky News, a major U.K.-based multimedia news operation, faced the challenge of delivering breaking news stories faster than its competitors to maintain its credibility and drive app traffic. To achieve this speed and engagement, they utilized push notifications from the vendor Airship.

Using Airship's push notifications, Sky News was able to deliver news alerts faster than through its other media channels. This solution drove significant increases in app opens and the time users spent within the app, directly boosting traffic and engagement. The implementation by Airship helped Sky News maintain its competitive edge and build reader loyalty.

Sky News