Case Study: Sacramento Kings achieves higher fan engagement and personalized in-arena experiences with Airship

Sacramento Kings Boost Fan Engagement with Airship

The Sacramento Kings, playing at the tech-forward Golden 1 Center, pursued a mobile-first fan experience through their Kings + Golden 1 Center app—offering digital tickets, in-seat food ordering, video and advanced stats. Their challenge was to deliver that “ultimate” real-time, personalized experience at scale for fans both inside and outside the arena.

Using Airship, the Kings implemented personalized, location-aware push notifications, real-time data streaming tied to beacon proximity, and Performance Analytics to target and optimize messages. The program drove strong engagement—41% indirect open rate on a personalized welcome message, a 29% higher influenced open rate on iOS versus industry benchmarks, and roughly 20% of arena attendees using the app during games.

Sacramento Kings

Kyle Eichman

Senior Director, Technology Solutions