Case Study: Rue La La achieves 10x push click-throughs and 25% more sessions with Airship

Rue La La Leads In Fashion and Mobile With Push

Rue La La, a members-only fashion retailer with 9 million members, needed a way to drive app usage and sales for limited-time boutiques that open only 48 hours. Because email wasn’t reliable for time-sensitive offers, the company faced the challenge of delivering clear, relevant and valuable mobile messages that would prompt immediate action.

Rue La La used Urban Airship’s Push Composer and Reports to design targeted, on-brand push notifications, A/B test copy, timing and calls to action, and refine messaging based on performance data. The campaign produced a 10x boost in push click-through rates and a 25% increase in user sessions, helping promote new home and men’s boutiques, increase sales and improve customer lifetime value.

Rue La La

Gabriella Buerman

Mobile Strategy Manager