Case Study: PriceMinister-Rakuten boosts app usage and conversions with Airship

PriceMinister-Rakuten - Customer Case Study

PriceMinister-Rakuten, a leading e-commerce site within the Rakuten Group, sought to enhance its mobile CRM strategy with targeted and automated promotional push notifications. They partnered with the vendor Airship to increase user engagement and optimize the response rates for their communications across iOS and Android apps.

Airship implemented a solution that included automated messages based on customer lifecycle events and a cross-channel loyalty program that distributed rewards like Super Points. This strategy resulted in a dramatic improvement, with recipients of push notifications doubling their monthly app usage. Users who received and clicked on the notifications purchased three times more than those who did not, and Airship's solution led to a 290% increase in purchase rates for that engaged segment.

PriceMinister-Rakuten