Case Study: Paytm achieves an 81% increase in premium subscribers with Airship

Paytm Nets an 81% Increase in Premium Subscribers with Airship

Paytm, the company that pioneered QR-based mobile payments in India, serves hundreds of millions of users and over eight million merchants, processing billions of transactions annually. As competition intensified and the digital-payments market expanded, Paytm needed a way to send targeted messages at massive scale to boost conversions, grow registrations and improve retention.

Using Airship’s analytics, smart segmentation, A/B testing and Predictive AI, Paytm personalized multi-channel campaigns, optimized its sign-up flow and proactively re-engaged high-risk users. The effort drove an 81% year‑over‑year increase in Paytm First premium subscribers, more than a 40% lift in registrations and measurable reductions in churn.

Paytm

Gyan Pratap Singh

Lead Product Growth