Case Study: Oregon Public Broadcasting boosts audience engagement with Airship notifications

Oregon Public Broadcasting boosts engagement with Airship, driving 2.7x higher open rates

Oregon Public Broadcasting (OPB), a public media organization reaching over 1.5 million people, faced the challenge of transforming its digital presence into a primary channel. Their objectives were to keep mobile and web users engaged, showcase their best content, and determine which messaging approaches resonated best. To achieve this, they partnered with vendor Airship to utilize push and web notifications as a key part of their strategy.

By implementing Airship's solution, OPB crafted notifications as valuable content pieces that could be understood directly from a user's lock screen. This approach helped them cultivate relationships with their audience and reach more people online in an unobtrusive way. The results were significant: Airship notifications influenced 2% of OPB's total online traffic and had open rates nearly three times higher than email. This increased engagement contributed to a 78% long-term retention rate for web notification subscribers and supported overall membership growth for the organization.

Oregon Public Broadcasting (OPB)