Case Study: Orange (telecom) achieves 25% higher opt-in and 30% more live viewers with Airship

Orange Keeps Customers Dialed in with Airship

Orange S.A., a leading French telecommunications provider with over 260 million customers and more than 30 mobile apps, needed to boost app discovery, onboarding and long-term engagement as services became increasingly commoditized. The company sought a way to differentiate its offerings and keep customers actively using its app portfolio.

Partnering with Airship, Orange deployed push notifications, in-app messaging, A/B testing and automation to streamline onboarding, re-engage inactive users, cross-promote apps and drive live-event viewership. Those efforts delivered a 74% opt-in rate (25% above the industry average), a live-stream push campaign that increased tuned-in users by over 30%, A/B-tested messaging that improved campaign performance (e.g., a prominent in-app message outperformed a banner by 21%), and daily automated in-app surveys for immediate user feedback.

Orange

Laurent Claramonte

Head of Data for Products and Services