Case Study: Orange achieves 30x more survey responses with Airship no-code native surveys

Orange grows customer feedback 30x with Airship

Orange, a major telecommunications company in France and one of the world's largest mobile providers, sought to increase the volume of customer feedback from its mobile apps. Its previous method of using HTML webviews for surveys resulted in a fragmented user experience and low response rates. The company turned to vendor Airship to improve and streamline the delivery of customer satisfaction surveys without needing to invest developer resources.

Using Airship's no-code Experience Editor, Orange was able to easily customize and launch seamless, multiscreen native surveys. This solution allowed for A/B testing and real-time adaptations to maximize engagement. The results were a 30x increase in survey responses in just two months and a more than 9-point increase in its Net Promoter Score (NPS), enabling powerful data-driven conclusions for app improvements.

Orange