Case Study: Orange boosts app engagement and opt-ins with Airship Push Notifications

Orange boosts opt-in rates 25% with Airship

Orange, a dominant telecommunications company in France and global mobile provider, sought to gain an edge in a competitive market by improving customer engagement across its portfolio of mobile apps and events. Their challenge was to get customers to discover, onboard, and stay engaged with these services. They turned to vendor Airship to implement a push notification strategy.

Using Airship Push Notifications, Orange delivered timely, automated messages to drive opt-ins, onboard users, and cross-promote apps and livestream events. The solution also included automated satisfaction surveys via Airship's In-App Messaging. This strategy resulted in a 74% opt-in rate for push notifications, which is 25% higher than the industry average, reduced churn, and successfully engaged more users for events.

Orange