Case Study: Oregon Public Broadcasting (OPB) achieves higher audience engagement and membership retention with Airship

OPB Showcases Its Best Storytelling With Mobile & Web Notifications

OPB is a nationally recognized public media organization serving the Northwest through TV, radio and digital channels. Relying on member contributions for two-thirds of its budget and serving 150,000+ members, OPB’s core challenge is building and maintaining a loyal, engaged audience that sustains and grows membership support.

OPB deployed Airship mobile and web push—sending a single, carefully crafted alert daily, using A/B testing and personalization—to treat each notification as its own storytelling form and reach users on the right platform. The approach drove stronger engagement: 78% long-term retention for web subscribers, an 82% push open rate (vs. ~30% for email), and 2% of overall site traffic (outperforming Twitter), helping retain members and grow support.

Oregon Public Broadcasting (OPB)

Jan Boyd

Director of Digital Strategy and Community Engagement