Case Study: OneFootball achieves faster personalized fan engagement with Airship

OneFootball launches personalized app experiences in 2 weeks with Airship

OneFootball, the world's largest football media platform, needed to rapidly create a personalized end-of-year experience for its 200 million users. Their challenge was to integrate a new story-like content format into their app for both Android and iOS within a tight two-week deadline while navigating data privacy and technical constraints. They turned to Airship and its no-code tools to overcome this.

Using Airship's Scenes and Experience Editor, OneFootball successfully built and launched the personalized Wrap-Up feature in just nine days. This solution achieved a 25% completion rate in its first week and high engagement across both platforms, with 40% of customers reporting they were "very satisfied." Airship enabled OneFootball to quickly validate and deploy a new, highly engaging content format at scale.

OneFootball