Case Study: Neue Zürcher Zeitung boosts app engagement with Airship

NZZ boosts time in app by 56% with Airship

Neue Zürcher Zeitung (NZZ), a Swiss newspaper of record, wanted to increase reader loyalty and drive traffic to its mobile app to support its goal of reaching 200,000 paid subscribers. Their challenge was to increase visit frequency and engagement with their high-quality, personalized content. To meet this challenge, they partnered with vendor Airship and its mobile engagement solution.

Using Airship, NZZ implemented targeted push notifications with segmented, topic-based alerts based on user interests. The solution leveraged out-of-the-box features like rich media and deep linking. As a result, NZZ saw a 56% increase in time spent in the app, with users spending about two more minutes per session, alongside improved open rates and a decrease in opt-outs.

Neue Zürcher Zeitung (nzz)