Case Study: New York Post achieves 73% higher breaking-news open rates and a 60% lift in app ratings with Airship

New York Post Sees Big Boosts in Audience Engagement & App Ratings Using Airship

The Post Digital Network — home to NYPost.com, Decider.com and PageSix.com and reaching over 80 million unique monthly visitors — relied on its NY Post app to deliver breaking headlines, sports, business and celebrity coverage to a loyal mobile audience. As it expanded nationally, the publisher’s challenge was to retain and grow app users by quickly and reliably delivering its bold, time-sensitive alerts to millions while minimizing errors.

By integrating Airship with its central editorial tool, the Post automated large-scale alert delivery, used Airship’s segmentation to personalize push notifications, and deployed in-app messaging to solicit feedback and drive App Store reviews. The result: breaking-news pushes achieved open rates 73% higher than the media industry average and the app saw a 60% lift in ratings (including a one-point bump in the App Store the first weekend).

New York Post

Michael Liss

Vice President of Product