Case Study: Magazine Luiza achieves 130% growth in monthly active users and drives 30% of app GMV with Airship

Magazine Luiza Creates Loyal Customers Using Airship

Magazine Luiza is one of Brazil’s largest retailers — with nearly a thousand stores, about 18 million active customers, a marketplace of over five million third‑party products and a top‑rated app (33M+ downloads). After rapid ecommerce growth and more than 50% year‑over‑year expansion, the company’s challenge was to grow its active customer base and increase purchase frequency.

To do this, Magazine Luiza adopted Airship’s suite (Push & Web Notifications, Message Center, Automation, Custom Events and Performance Analytics) to deliver personalized, event‑triggered offers (abandoned‑cart, inactivity and wish‑list price drops) and optimize targeting. Within a year they saw a 130% increase in monthly active users and Airship Push Notifications now drive 30% of the app’s gross merchandise volume.

Magazine Luiza

Victor Abrahão

Marketing Coordinator